AI website design in North Hertfordshire

Your website is talking to two audiences now

For twenty years, websites only had to impress humans. Make it look nice, put some text on it, add a contact form. Job done. That's not enough anymore. Your website now has to impress AI too.

When ChatGPT or Google's AI Overview looks at your site, it doesn't see your fancy design or your hero video. It reads your content structure. It looks for clear answers to questions. It checks whether your services and locations are explicitly stated. It evaluates your credibility signals. If it can't parse that information, it moves on to a competitor whose site is easier to understand.

A joiner in Hitchin had a gorgeous website. Professional photos, smooth animations, the works. But it had almost no text. The homepage said 'Quality carpentry across the region.' AI can't do anything with that. Which region? What carpentry? What makes you qualified? We rebuilt it with clear, structured content and he started appearing in AI search results within six weeks.

Design that converts, not just impresses

We've seen plenty of websites that look award-winning and convert terribly. Big hero images. No clear call to action. The phone number buried in the footer. A contact form on one page only. That's design for designers, not design for business.

Our websites are built to do one thing: turn visitors into leads. Every design decision serves that goal. Clear headlines that say what you do. Visible phone numbers and booking buttons. AI chat that engages visitors proactively. Service pages that answer real questions. It doesn't have to be ugly to be effective. It just has to be designed with conversion as the priority.

If you operate near the North Hertfordshire borders, we can include nearby areas too.