Publishing Principles

Last updated: February 2026.

Our Commitment

Hert Bots Ltd is committed to publishing content that is accurate, useful, and honest. Our blog posts, guides, and service pages are written to help local UK business owners understand AI search, AEO (Answer Engine Optimisation), and digital marketing in plain, accessible language.

Accuracy

We take reasonable steps to ensure the accuracy of all published content. Where we reference data, statistics, or third-party information, we aim to use reliable sources. If we become aware of an error, we will correct it promptly and note the correction where appropriate. See our Corrections Policy for details.

Independence

Our editorial content is independent. We do not accept payment from third parties in exchange for coverage or recommendations within our blog or guide content. Where we recommend our own services, this is clearly identified.

Transparency

We are transparent about who we are, what we do, and how we operate. Our Ownership Structure page identifies the owner and director of the company. Our Artificial Intelligence Policy explains how we use AI in content production.

Audience

We write for local business owners, not technical audiences. We aim to make complex topics understandable without oversimplifying or misleading.

Feedback

We welcome feedback on our content. If you believe something we have published is inaccurate or could be improved, please contact us at info@hertbots.com. See our Actionable Feedback Policy for how we handle feedback.