Be the business AI recommends
When someone asks ChatGPT for a local service, the AI gives one or two names. Not ten blue links. AEO is how you become one of those names.
AI search is already happening
People are asking ChatGPT, Gemini, and Perplexity to recommend local businesses right now. Not in five years. Not next year. Right now. And the AI is giving direct answers.
Ask ChatGPT 'Who's the best plumber in Hitchin?' and it'll give you a name. Maybe two. That's it. No list of ten results to scroll through. One recommendation. If your business isn't structured for AI search, you're invisible in that answer.
I've been watching this shift for three years now. The businesses that set up their content properly are getting mentioned. The ones that haven't are losing enquiries they don't even know about.
What AEO actually involves
AEO stands for Answer Engine Optimisation. It's the process of structuring your website content so AI tools can find it, understand it, and recommend you based on it.
- Service-specific pages with clear, parseable descriptions
- FAQ sections that match the actual questions people ask AI
- Location pages naming every town you serve
- Proof content: case studies, testimonials, project descriptions
- Consistent business information across all platforms
- Schema markup so AI can read your data properly
Why most businesses are still invisible to AI
Because their websites were built for humans browsing, not AI parsing. A beautiful website with vague copy like 'We offer a range of services across the region' tells AI absolutely nothing useful.
AI needs specifics. What services. Which areas. What proof. What customers say about you. We build all of that into a structured system that gives AI tools exactly what they need to recommend you with confidence.
A solicitor in Letchworth came to us with a gorgeous website. Looked brilliant. But it was completely invisible to ChatGPT because none of the content was structured for AI comprehension. Within six weeks of publishing AEO assets, they started getting mentioned.
AEO for North Hertfordshire businesses
We're based in Hitchin and we specialise in AEO for local businesses across North Hertfordshire. Hitchin, Letchworth, Stevenage, Baldock, Royston, and beyond.
Most of your competitors haven't started AEO yet. That's a genuine first-mover advantage. The businesses that get structured now will be the ones AI keeps recommending as the tools get smarter and more people use them.
Get AI working for you
Book a call and we'll audit your current AI search visibility and show you exactly what needs to change.
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